Zippo
Ad campaign
Ad campaign
Ad campaign
Year
'25
Client
Zippo
Service
Identity design
Year
'25
Client
Zippo
Service
Identity design
Year
'25
Client
Zippo
Service
Identity design
An editorial campaign that frames the plain silver Zippo as a timeless design object through vintage aesthetics and bold visuals that communicate durability, craftsmanship and enduring style.
An editorial campaign that frames the plain silver Zippo as a timeless design object through vintage aesthetics and bold visuals that communicate durability, craftsmanship and enduring style.
An editorial campaign that frames the plain silver Zippo as a timeless design object through vintage aesthetics and bold visuals that communicate durability, craftsmanship and enduring style.
© vnqt
© vnqt
© vnqt
Brief
This campaign elevates the plain silver lighter into a timeless design object, using a nostalgic and vintage visual language to communicate the brand’s core values. Core values are quality, craftsmanship, timeless style, adventure and reliability. Through iteration and refinement, the campaign needed to present Zippo as an icon of these values, with images and taglines that feel classic and built to last.
Proces
The process involved researching lifestyle and editorial product photography, defining a precise vintage direction, and testing surface qualities, composition and prop placement through sketches and test renders. Through iterative selection, contrast control and tonal adjustment, the final direction crystallised into a cohesive set of static visuals that position Zippo as an iconic brand with lasting cultural weight.
Brief
This campaign elevates the plain silver lighter into a timeless design object, using a nostalgic and vintage visual language to communicate the brand’s core values. Core values are quality, craftsmanship, timeless style, adventure and reliability. Through iteration and refinement, the campaign needed to present Zippo as an icon of these values, with images and taglines that feel classic and built to last.
Proces
The process involved researching lifestyle and editorial product photography, defining a precise vintage direction, and testing surface qualities, composition and prop placement through sketches and test renders. Through iterative selection, contrast control and tonal adjustment, the final direction crystallised into a cohesive set of static visuals that position Zippo as an iconic brand with lasting cultural weight.
Brief
This campaign elevates the plain silver lighter into a timeless design object, using a nostalgic and vintage visual language to communicate the brand’s core values. Core values are quality, craftsmanship, timeless style, adventure and reliability. Through iteration and refinement, the campaign needed to present Zippo as an icon of these values, with images and taglines that feel classic and built to last.
Proces
The process involved researching lifestyle and editorial product photography, defining a precise vintage direction, and testing surface qualities, composition and prop placement through sketches and test renders. Through iterative selection, contrast control and tonal adjustment, the final direction crystallised into a cohesive set of static visuals that position Zippo as an iconic brand with lasting cultural weight.
Sanne
Nikita
Sanne
Nikita
Sanne
Nikita